01
Branding
We build the brand from strategy to tone of voice, bringing together positioning, naming, identity and guidelines to support it in any context.
- Branding
- & Technology
11'© 2026
About us
A studio that blends creativity, strategy and technology to build experiences and solutions that have real impact and move your business in the right direction.
+250
Projects delivered
+15
Years of experience
5
Service pillars
What we do
We run the project from concept to delivery. With strategy, research and analysis, we build the foundation that guides every decision after it and stays with the brand as the business grows.
02
Website
We build websites that carry the brand on every page, bringing together information architecture, interface, animation and copy, all finished to one standard.
03
Product
We design digital products that solve the right problem, with flows, interface and a component library validated before they become code.
04
3D
We create three-dimensional pieces that raise the perceived value of the product or the brand. Modeling and rendering focused on visual impact.
05
Print & Collateral
We produce the materials that take the brand into the physical world: packaging, print, signage and campaign pieces, made with the same care as the identity.
Want more detail on each service?
Projects
Wibx Company
Brazilian utility token that rewards people's attention. It runs in its own app or, via API, inside a brand's own product, and the blockchain records proof of the action the instant the user receives the token. Identity, digital product and the entire visual system around the brand.
BrandingProductWebsite3DPrint & Collateral
- Industry
- Fintech / Crypto
- Year
- 2026
McDonald's
The world's largest fast food chain, owner of the Meu Méqui loyalty program. McChicken Run took the program onto the blockchain with a flow page, integrated into the app, that explains the mechanics and shows each user's progress. The result brought the campaign back in 2025.
Product
- Industry
- Retail
- Year
- 2024/2025
- Via
- Wibx
NextIP
Smart business telephony company, with IP PBX, call center and chatbots. Operations dashboard split into three roles, with real-time metrics for supervisors, account and user management for admins, and the conversation queue for agents.
Product
- Industry
- Telecom
- Year
- 2022
Luperyum
Luan Santana's super app for fans, with the Luperyum brand and the app interface. Playing a song or sharing a video earns tokens, exchangeable for exclusive experiences from the artist and partners.
BrandingProduct
- Industry
- Entertainment
- Year
- 2025
- Via
- Wibx
Canção Nova
Catholic community that evangelizes across TV, radio and the internet, with reach in Brazil and abroad. Identity and campaign materials, under the coordination of the internal design team.
BrandingPrint & Collateral
- Industry
- Media
- Year
- 2020
- Via
- BKW
Mercado Bitcoin
Brazilian crypto-asset platform, with identity and landing page for campaigns on BoostZone, Wibx's gaming hub. In a webview inside the app, participants learned the mechanics and tracked their missions, and every interaction set their position in the ranking.
BrandingWebsite
- Industry
- Crypto assets
- Year
- 2025
- Via
- Wibx
Galibier
Insurance and pension consultancy with 22 years in business that changed its name from Titanium to Galibier. Complete rebrand, from the symbol and logotype to the guidelines covering stationery, social media and brand applications.
BrandingPrint & Collateral
- Industry
- Insurance
- Year
- 2023
Vianuvem
Platform that organizes and automates a company's processes and documents, with research, information architecture and interface for a new app. Capturing documents by phone became the center of the product, a decision guided by usage data, competitor research and flow mapping.
Product
- Industry
- SaaS
- Year
- 2021
Credsystem CIC
Information center for Credsystem's staff, where agents find what they need without keeping the customer waiting. Sub-brand built on the parent brand's grid, and a site that gathers once-scattered content into a single channel, designed and coded in HTML and CSS.
BrandingWebsite
- Industry
- Credit
- Year
- 2020
Music Lovers
App that connects artists and fans, with its own visual identity inside and outside the app. Each artist joins with their own campaign and rewards, and listening to, watching or sharing music earns WiBX tokens, exchangeable for exclusive experiences with the artists.
BrandingPrint & Collateral
- Industry
- Music
- Year
- 2026
- Via
- Wibx
Atria Capital
Investment advisory firm partnered with BTG Pactual, with an identity built around a symbol that combines the letter A and a star. The system extends across brand guidelines, stationery, presentations, social media and website.
BrandingPrint & CollateralWebsite
- Industry
- Investments
- Year
- 2025
IUBY
Gaming platform in the Wibx ecosystem, with brand identity and web and app interface. Minigames, missions and ranking form the product loop, and player performance turns into rewards inside the app.
BrandingProductWebsite
- Industry
- Games
- Year
- 2024
- Via
- Wibx
Behind the studio
I'm Murilo Fernandes, creative director and multidisciplinary designer with over 15 years of experience connecting branding, product and technology.
I bring creative work, marketing, business, product and code together under one direction, with processes powered by technology and artificial intelligence, to turn challenges into relevant, consistent, high-impact solutions.
Brands and projects that are part of the journey
